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The musings of Daniel
How to Succeed in Media PDF Print E-mail
Written by Dan   
Thursday, 07 July 2011 14:56

A successful product relies on delivering a great product and marketing the stuffing out of it (without forgetting to keep delivering that great product). Brand loyalty and a successful log term business relies on not only creating a great product, but making sure that you are always looking out for the next great idea and developing that new idea into your next great product. For this reason, I think that Google is best positioned to knock Facebook out of the social network thrown.

 

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Last Updated on Thursday, 07 July 2011 15:10
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Friend, Friending, Befriend, Defriend PDF Print E-mail
Written by Dan   
Saturday, 16 January 2010 01:24
It is interesting how technology can shift a lexicon and make a word that was once grounded in significance to be clouded and marginalized. The creation of social networking and the need for naming user connections has caused a loss of the original meanings of these words. Looking over my chat and social network contacts, I began to consider the value of labels. While I seem to have connections with hundreds of people, I only generally speak to a scant segment. Of the many 'Friend' connections I have, I have only seen a handful in the past year. One list displayed 30 'Buddies' yet remarked that 500 people reciprocating this title.

With the new year, defriending seems to be popular as a way of cleaning up your life and your communication matrix... Add a comment
Last Updated on Friday, 15 January 2010 22:29
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Its the most wonderful time of the year. PDF Print E-mail
Written by Dan   
Saturday, 21 November 2009 18:57
Plans have been finalized for December 4th. My favorite little (sorry Nathan and Tim) will be here for Mickey's Very Merry Christmas Party. For those of you who do not know what this is, let me provide a quick synopsis. Disney + Christmas - 75% park attendance + AYCE hot chocolate and sugar cookies. Throw in a little Florida snow and a performance of Holiday Wishes and a few special loved ones and you have the perfect holiday experience.

This will be a great start to the Christmas season. As normal, house decorations will be going up on Black Friday (cause I don't do crazy stampeding crowds). This year we will once again have the Victorian Christmas Tree, the Mardi Gras Tree, the Nightmare Before Christmas Tree and the Winter Wonderland Tree. Designs have not yet been finalized for the rumored lanai tree or the guest room tree, but hopefully the budget will allow for the intended theme on both projects. We look forward to spending time this holiday season with all of our friends and family. Happy Holidays to all.
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Marvel at Disney PDF Print E-mail
Written by Dan   
Friday, 18 September 2009 20:28

I know, you have already read a million blogs about Marvel and Disney being merging, but I would feel that I am failing my friends if I did not remark on Disney's most recent acquisition (Marvel Comics).

Many people think that this is an evil plan by WDW to attack Universal Studios Theme Parks. While I think this is a possible side effect, I do not think this was their first thought. Face it, Marvel Comics has had a great 10 years. A well known franchise to comic enthusiests, these properties once again made their way to the silver screen. They won major box office cash and in my opionion are looking at a possible recession related defaltion. Instead of letting these great stories shrink back into the background like they did with Kermit the Frog, Disney decided to catch this property while it was hot.

The marketing power of Disney can definately be harnessed to keep Marvel growing into the future, but Marvel fans are worried that the mouse will nuter their heros. To this I say, Disney has a wide variety of lables and I am sure knows the power of the property that they have bought is it's ability to teach morals without being a fairy tale. I do not forsee a change in plots or characters. Disney works very hard at 'Character Integrity' for all characters (home made or aquired). The question is my mind is how do these new characters get folded into the Disney synergy.

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Mainstream Twitter PDF Print E-mail
Written by Dan   
Thursday, 26 February 2009 23:05

Twitter has been in the news a lot lately. Be it celebrities like Levar Burton and Ashton Kutcher or tweeting congressmen and doctors, there seems to be mixed emotions on the virtues of twitter.

I think that twitter is a great socialization and marketing tool. Of course with this new way to broadcast comes a new reminder to be wise.

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Facebook wants your content PDF Print E-mail
Written by Dan   
Wednesday, 18 February 2009 14:36

This week, Facebook decided to change their ToS taking user posted content and make it their own. Of course in my mind this raises the question... What took so long?

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